Highly energetic, creative and strategic global marketing, communications and advocacy lead with 15+ years of experience in Technology, Financial Services and Fintech. Board Member of the Chartered Institute of Marketing, the world's leading professional marketing body. Guest Lecturer at Birkbeck University of London (Master’s Degree). Has strong background in developing and implementing successful marketing and communications strategies and multi-channel programs across local and global markets, which increased brand awareness, improved customer and partner experience and supported multi-million-dollar revenue goals. Has worked for start-ups, medium-sized and global organizations, including Microsoft, AWS, Mastercard and Oracle. Has also run joint initiatives with major partners in Telecom, Technology and Financial Services, which delivered tangible results. Has a unique combination of corporate experience across developed and emerging markets, strong academic background, coaching qualifications and passion for empowering people and organizations to grow and thrive through the power of technology. KEY SKILLS •Marketing, Communications and Advocacy: Marketing and communications strategy and campaigns, advocacy management, brand management, content creation, public relations, digital marketing, partner marketing, product marketing, storytelling, demand generation, account-based marketing, and events. •Leadership, Coaching and Mentoring: Has built high-performance teams, and has strong influencing skills. Holds Personal Performance and Executive Coaching qualifications and has mentored and coached individuals worldwide, helping them to achieve their personal and professional goals. •Storytelling and Public Speaking: Has created and delivered engaging stories, talks and workshops on Marketing, Innovation and Soft Skills topics to charities and well-known organisations including Accenture, The Chartered Institute of Marketing, Pearson Business School, University of London, TechHer, and The Museum of Brands.
Head of Customer Advocacy Storytelling at Microsoft UK at Microsoft
Postgraduate, Strategic Marketing